Page 40 - Berita Sunway - Issue 74

Strategic
Partners
Interviews

RAH meal packaging volunteers produce millions of
nutritious meals annually that are then distributed to partners in
countries around the world. To date, Sunway
e Malaysian chapter of RAH was founded in October has packed one
2012, with the country recording the first ever one million
meals project packed in a single day globally. million meals.
Since 2013, RAH Malaysia has packed more than
18.6 million meals. Tiki Keh
President of RAH Malaysia
ADDRESSING HUNGER IN FROM PACKED MEALS TO
MALAYSIA AND BEYOND SUSTAINABLE LIVING
With the aim of advancing the United Nations’ Sustainable A sponsored and packed meal does more than just fill tummies for
Development Goal (UN SDG) No. 2 to end hunger by 2030, Sunway a day – it also contributes towards food security, and sustainable
began its first meal packing project with RAH in 2014, packing development of a community in the long run.
100,000 meals for the needy. “Sponsored and packed meals are distributed for
Four years later, Sunway expanded its meal packing emergency relief to countries and cities suffering from
efforts to 500,000 meals by hosting the project in natural disasters, nourishing the lives of children
four major cities in West Malaysia to optimise and aboriginal tribes in impoverished
employee engagement and expand the communities,” said Keh.
project’s reach to more beneficiaries “When food security is in place,
nationwide. communities can then focus on
is included packed meals empowering themselves with
that were shipped to Cambodia other livelihoods such as
to be distributed by agricultural farming, fish
employees at Sunway Hotel farming, poultry farming,
Phnom Penh and Sunway or taking up a vocational
volunteers who travelled skill to make a living for
from Malaysia for a themselves using a
Kelab Sosial Sunway sustainable living model,”
CSR trip. he said.
RAH Malaysia Keh credited Sunway
president Tiki Keh as an excellent role
recalled a trip to model to the corporate
an Orang Asli village community and the
in Cameron Highlands world when it comes to
with Sunway, where they its commitment to CSR.
recorded the meal packing “One must salute the
and distribution, as well as management of Sunway
the Orang Asli’s sustainable
Every day, more people are going to bed hungry worldwide due to the living model of agriculture Group for consistently
“Sunway is an excellent role model to the COVID-19 pandemic. and fish farming, in a short believing and executing these
corporate circle and the world community in According to e State of Food Security and Nutrition in the World video documentary. goals every single year – this
is not an achievement that
“ e impact on both the sponsor
executing its commitment to CSR. RAH 2021 report by the Food and Agriculture Organization of the United and the beneficiaries is tremendous, as you see in every
Nations (FAO) and World Health Organization (WHO), it is estimated
salutes Sunway for subscribing to the UN’s that between 720 million and 811 million people – up to a tenth of the the opportunity to meet at both ends of the corporate entity in
our country. e
17 SDGs to attain its commitment. RAH is global population – were undernourished last year. distribution is so rare and brings immense support from both
very honoured to be in partnership with MORE THAN HALF OF ALL fulfilment for all,” said Keh. the management
e benefit of partnering with Sunway for RAH’s

Sunway to achieve our SDGs to end poverty UNDERNOURISHED PEOPLE: meal packing efforts is the company’s geographical and the staff of
Sunway Group
and end hunger by 2030. Despite the current 418 MILLION – LIVE IN ASIA footprint as a diversified conglomerate. is very inspiring
“Sunway’s greatest contribution to RAH is its
pandemic period, we sincerely trust that consistent support in funding the meals required for the indeed, and
Unchanged from 2014 to 2019, the prevalence of undernourishment
clearly displays
Sunway and RAH will make a difference in rose to around 9.9% in 2020, from 8.4% in 2019. extreme poor communities in each major city where the brand values
providing relief to those communities in need It was with the vision of ending world hunger that American Ray Sunway’s business is located. Nothing is more ideal than they commit to
to support the local communities and this is the distinct
during this challenging times. ank you, Buchanan founded Stop Hunger Now in the United States in 1998. advantage working with Sunway across the country and in – from top to
Since then, the international hunger relief organisation now known as
bottom
the
Sunway for believing in our mission.” Rise Against Hunger (RAH) has impacted more than 2.8 million lives Cambodia,” said Keh. organisation,” of said
with over 543 million packed meals across 78 countries. Keh.
Ray Buchanan
Founder of Rise Against Hunger
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