Page 35 - Berita Sunway - Issue 74

Interviews

With the aim of discovering local sporting
Working together with Sunway also means talents in football, His Highness Tengku Amir
having access to knowledge and technical sharing Shah launched the Selangor Champions League
A CRUCIAL PARTNERSHIP and networking opportunities. (SCL) in 2016 to unify the football community
Having rehabilitated an abandoned tin- “For our community service initiatives, in Selangor and showcase the best talents in
mining wasteland into the wonderland that is Sunway also contributed their ideas, expertise the state. Sunway hosted the first batch of SCL
home to award-winning Sunway Lagoon Theme and manpower to nurture the development of matches at Sunway University’s football field.
Park, it seemed only befitting that the first the community. With Sunway, it is not about “After two years, SCL became the first
collaboration between Sunway and SAY involved marketing but making the real impact,” she said. amateur league in Malaysia that is eligible to
the rejuvenation of an abandoned recreational participate in the qualifying cup of a professional
park at Shah Alam. CREATING LASTING, league. Penang and Terengganu soon followed
Collaborating with Sunway, the Shah Alam MEASURABLE IMPACT our SCL framework and organised similar
City Council and other youth communities, Sunway’s partnership with SAY has benefited amateur leagues in both states. We have
SAY launched Project Revamp in 2016 to give more than 170,000 beneficiaries, with a total unearthed many talents from this initiative and
the Shah Alam Extreme Park a new lease of life. value of RM3.596 million contributed to have more than a million fans watching the
Since then, the partnership between SAY communities in need from 2017 to 2020. games online and offline,” said Farah.
and Sunway has grown, allowing the NGO For two of SAY’s entrepreneurship “Sunway and SAY carry similar aspirations
to expand its programmes and reach out initiatives, SAY ASPIRE and SAY LEAD, in building an empowered community and
to more than 300,000 beneficiaries under Sunway provided the venue and subject matter unearthing talents to become global champions,”
various initiatives across the four pillars of experts as judges for the pitching sessions. added Farah.
Entrepreneurship, Sports & Wellness, Arts & SAY ASPIRE, the business development SAY founder and executive president His
Creative and Community Service. programme for export-ready entrepreneurs, Highness Tengku Amir Shah credits Sunway for
Among the flagship programmes organised increased more than RM2.45 million in revenue the company’s foundational support towards the
by SAY in partnership with Sunway include SAY and created market access into five countries for NGO.
IGNITE, Project Revamp, Bantuan dan Ziarah its participating start-ups. “It has been such a great experience to work
Ramadhan, festive events such as Deepavali and Meanwhile, SAY LEAD, a programme for alongside such an established group. The Sunway-
Chinese New Year, Rantai Arts Festival, Selangor the differently abled entrepreneurs, achieved SAY partnership has been able to introduce new
Champions League and SAY ASPIRE. a 182% average increase in revenue for the ways of engagement with the community and we
“We believe the partnership with Sunway entrepreneurs at the end of the programme. have seen incredible responses,” he said.
is based on good values and our shared SAY LEAD has since been expanded to other His Highness Tengku Amir Shah highlighted
responsibility to make society a better place. states. the importance of seeing large corporations such
What started as monetary contribution SAY LEAD and SAY ASPIRE are now part as Sunway demonstrate sincere compassion and
initially has now been expanded to include of the inaugural Selangor Entrepreneurship connection with their local communities.
more holistic approaches such as Sunway SILK League that was launched in 2021. A joint effort “This really sets a high standard and is truly
programme, Sunway Raya Cheer, and many by SAY and the Selangor State Development an example for many to follow. Thank you so
other United Nations Sustainable Development Corporation (PKNS), the league is an effort by much Sunway for your dedication and belief in
Goals (UN-SDGs) related initiatives,” said the state government to produce competitive and this partnership,” he said.
Farah. world-class entrepreneurs.

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