Page 3 - Berita Sunway - Issue 67

Last year, the Group embarked on a journey of digital
transformation. This initiative is vital and necessary for us to
stay ahead of the game, in what has been dubbed the Age of
Disruption. The rapid advance of technology — especially in
Artificial Intelligence and Machine Learning — increasingly fickles
consumer tastes and shifting population demographics mean that
we cannot afford to rest on our laurels.
But we cannot overcome the challenges of this digital age by
using analogue mind-sets. We need new ways of thinking and
operating to succeed in an Information Economy that is centred
around collection and analysis of massive amounts of data.
In this context, I am delighted to announce that Sunway Group
has now developed a 13 division called Sunway Digital. It will
th
be pioneering technological advances to ramp up our business
strategies, processes and ventures through artificial intelligence, FROM THE CHAIRMAN'S DESK
automation and big data. This division will focus on fuelling
innovation to enable the Group to discover new possibilities for
growth.
While the establishment of Sunway Digital marks a major
milestone in our digital transformation journey, it does not mean
by Sunway Group Founder and Chairmany Group Founder and Chairman
by Sunwa that everything digital will be consigned solely to that division.
T This journey will require that every single individual and division to
Tan Sri Dr Jeffrey Cheah AOan Sri Dr Jeffrey Cheah AO
adapt to the demands of this new era.
Many important factors have contributed to the continued
growth and success of our Sunway Group over the past four
decades or so. I’ll highlight just two here.
The first and most important is our workforce. It is their
commitment, dedication, loyalty and creativity that have brought
Sunway Group to where it is today. We are now one of Malaysia’s
largest conglomerates, operating in 50 locations across the region.
We have grown to a staff strength of 16,000, while our three public-
listed entities command a total market capitalisation of almost
RM17 bil.
We have achieved this by working together, helping one BERITA SUNWAY | JAN—MAR 2020
another and contributing, each in our own way, in a collective effort
to the Group’s success.
It is my hope that even as we expand and grow as a
corporation, we will continue to strengthen our teamwork and to
closely collaborate rather than work in individual silos.
The second factor that has contributed immensely to our
success is our Values. At Sunway Group, we have three core
values: Integrity, Humility and Excellence.
Integrity is about conducting ourselves with honesty and
trustworthiness — every day, in every moment. It is about being
professional, ethical and honest. It is about not just doing the right
thing, but doing things right.
Humility reminds us to be humble, polite and respectful. It is
about displaying empathy, and demonstrating daily that we care
First of all, I would like to wish you and your families a very and listen. It reminds us that no matter how much we think we
Happy New Year. It was revitalising after a good break over the know, we still have a lot more to learn. Which is why, at Sunway,
holidays. I trust we are now recharged and ready to face the we emphasise and promote the value of lifelong learning.
challenges that 2020 has in store for us. Excellence is about delivering high-quality products and
While 2019 was indeed a tough year for most industries, services in whatever sector we are engaged in. It is about
I am proud to share that Sunway Group continues to achieve constantly pursuing the highest standards in all that we do, and
commendable growth. In fact, we have outperformed our peers serving as an example for others to emulate.
not just over the last 12 months, but over the last few years. I am firmly convinced that by working together as a team, by
And that is all down to the dedication, talent and creativity of consistently upholding our values and by advancing our digital
our workforce. They have shown that at Sunway, we rise to the transformation goals, Sunway Group is well prepared to weather
challenges which come our way and respond with determination the economic headwinds that may come our way in 2020.
and hard work to strive for excellence. The year was also notable And as we continue our efforts towards taking Sunway Group
for the many achievements we chalked up, thanks to everyone’s to new heights, I trust we will do so with integrity as our guide,
immense effort in making the impossible, possible. humility as our virtue and the pursuit of excellence as our choice.
There were many accolades, awards, successful business
ventures, new launches, collaborations and initiatives throughout We are all in this together.
the year by the various business divisions. 3