Page 17 - Berita Sunway - Issue 74

CSR

Celebr ing Festiv ies W h a D ference

W hile many look forward to Deepavali Cheer
A little kindness goes a long way,

celebrating Hari Raya,
Deepavali and Chinese New Year especially for the B40 families,
single-income households and single
with loved ones, not everyone living parents.
in a cultural melting pot that is Understanding the limiting nature of
Malaysia has such privilege. these households’ finances, 100 top
Low-income households struggle to achieving students from underprivileged
put food on the table, much less to communities were selected in 2014 for
spend on festivities; while orphans an excursion at Sunway Pyramid Ice
and residents at old folks’ homes which ended with a hearty buffet dinner
may feel especially desolate. at Sunway Resort as a form
In the spirit of inclusiveness and of recognition and acknowledgement
diversity, Sunway started Festive of their accomplishments in school.
Cheer in 2000 as an annual is successful approach then
initiative to reach out and touch the inspired the campaign in 2019, where
lives of the underserved, creating a some 160 underserved Perakian school
sustainable impact in improving the children experienced a personalised
lives of the community, especially educational tour at Lost World of Tambun, Ipoh, while 740 of them received Back-to-School
during major festive seasons. supplies alongside school necessities and school facility enhancements.
For Deepavali Cheer 2021, Sunway donated close to 30,000 kilogrammes of essential groceries
and food worth more than RM170,000 to some 860 families for three consecutive months.
With periods of lockdown following the COVID-19 pandemic compelling the closure of
Raya Cheer schools and day-care centres, single mothers in B40 groups are forced to lessen their working hours
e first ever Raya Cheer event was one involving GOLD (Generating Opportunities for to care for their children at home, adversely impacting their livelihood, according to the National
Learning Disabilities) students teaching 80 children and youths from Yayasan Chow Kit how to Association of Women Entrepreneurs of Malaysia (NAWEM)’s president Sarojini Ruth Rajahser.
decorate cookie jars at Sunway Resort in July 2014. For the campaign, which benefitted communities in Johor, Selangor, Kuala Lumpur, Perak,
Since 1995, GOLD has been Sunway’s strategic partner for CSR efforts. [See page 34 to read Penang, and Kedah, Sunway worked with NAWEM, Development of Human Resources for Rural
more about GOLD] Areas and MRCS to identify and efficiently disburse aid to the beneficiaries in a
rough Kelab Sosial Sunway (KSS), Sunwayians volunteered to chaperone and spend time CNY Cheer in a sustainable manner.
with the beneficiaries, sponsoring them RM200 worth of baju raya shopping at Sunway Snapshot Illuminating the minds of the young, Sunway donated grocery boxes featuring 1,200
Pyramid. Beneficiaries were also taught how to decorate cupcakes and carve fruits by Sunway (Impact since 2014) books and e-books, courtesy of Red Readerhood – the CSR arm of Big Bad Wolf Books –
Resort staff before being treated to buka puasa meals at the hotel. and e Asia Foundation’s Let’s Read programme.
Over the years, the Raya Cheer initiative has evolved to address food security issues with 1,600
bubur lambuk as well as food and essential groceries distribution during Ramadhan, on top of individuals received Deepavali Cheer in a Snapshot (Impact since 2014)
financing rice automated teller machines (ATM). Chinese New Year Cheer of multiracial orphanages in Perak, on free health screening,
festive meals & gifts
In 2019, Sunway was the first privately-owned conglomerate to sponsor the installation of top of essential groceries and festive 6,800 1,600 1,000
school supply
individuals
eight rice ATMs at mosques in Klang Valley, Ipoh, Johor and Penang – benefitting close to Recognising the importance of longevity goodies. received Deepavali packs delivered volunteerism hours
5,000 individuals from the asnaf community (zakat beneficiaries). in health, Sunway has organised free health e Sunway CSR team engaged 7 laptops meals and gifts clocked among
Sunway staff
Bubur lambuk cooking and distribution efforts are led by Sunway’s hotels in Penang and screenings and on-site consultation in areas strategic partner MRCS to help & 1 year
Ipoh in partnership with the Malaysian Red Crescent Society (MRCS). [See page 42 to read where healthcare facilities are lacking during provide manpower, transportation and of network data
more about MRCS] Chinese New Year Cheer campaigns. purchase of groceries. subscription donated
During the pandemic in 2020, Sunway fed more than 37,000 people including frontline Ensuring equal access to healthcare, A Legacy to Behold
responders, essential workers and the urban poor to sustain them from the day’s fasting. Sunway has worked together with the National 1,900
Kidney Foundation (NKF), donating dialysis To date, more than 1,500 volunteerism hours Besides honouring the celebration of Malaysia’s rich
Raya Cheer in a Snapshot (Impact since 2014) machines worth more than RM100,000 individuals have their most clocked among cultural heritage by ensuring that no one is left out of the festivities,
to dialysis centres to provide subsidised treatment basic needs met and Sunwayians Sunway’s Festive Cheer inculcates the spirit of volunteerism as part of its
to kidney disease patients. [See page 36 to read experienced a greater sense
27,000 10,000 11,000 49,000 8,000 more about NKF] of belonging, thanks to food RM100,000 corporate DNA into its people, effectively demonstrating and inculcating
packets of individuals received individuals received individuals volunteerism hours one of Sunway’s core values, humility, by lending a helping hand to
bubur lambuk Raya gifts and rice and grocery benefitted clocked among Advocating quality education for all, the aid and distribution during worth of dialysis support the underprivileged amidst festivities. As of 2021, Sunway has
distributed buka puasa meals donation in total Sunway staff 2021 campaign saw Sunway sponsoring seven Sunway’s Chinese New Year machines donated
laptops and one year’s free WIFI for 230 children Cheer programme. supported and reached out to hundreds of thousands of beneficiaries
nationwide, with a goal to touch a few million lives by 2030.
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