Page 5 - Berita Sunway - Issue 71

On the Cover

car models, to explore and generate
customers. With more data, we
FUTURE IS NOW can better understand customers and income instead of the cars depreciating
tailor to their needs, which in turn,
in value,” he said.
generates better profits,” said Sunway
City Kuala Lumpur Hotels senior
His journey with Sunway has now
come full circle, with Juzdrive.com
general manager Alex Castaldi.
joining the Sunway iLabs Super
Castaldi said that Sunway Resort was Accelerator Programme last year.
able to embark on its digital revamp
during the pandemic due to the strong, Juzdrive.com is now looking into
financial backing of the diversified having a joint package for luxury
conglomerate, as well as the decisive cars and multipurpose vehicles with
leadership of the top management, Sunway Resort, with plans to target
which invests into the long-term the expatriate and international
future of the Group’s businesses. [See student market in Sunway City. This
‘Digital transformation needed - with or year, the start-up plans to launch its
without a pandemic’ on Page 16-17] services in Singapore.

“For many years, Sunway has been “Inspired by Sunway’s commitment to
promoting and advocating the idea sustainable development that aims to
of a smart, sustainable township, a serve the community with innovations
concept that encompasses a holistic that enrich the livelihood of the
vision that goes beyond just ‘going community, I founded Juzdrive.com
green’ and reducing carbon footprint. as a passion project. It sure is a great
We hope that our journey to becoming pleasure that even though I have left
a smart and sustainable city will create Sunway as an employee, I am still part
a ripple effect that encourages citizens of the Sunway family as partners of my
to participate in creating a better future passion project through the Sunway
for all,” said Sunway Group president iLabs Super Accelerator programme. It
Tan Sri Chew Chee Kin. is truly a dream come true,” said Gim.

For Juzdrive.com founder and CEO
with quick exits, but long-term Sunway’s continuous growth as the
collaborations with companies keen to company expands its presence across Gim Teck Yew, it was the success of SUNWAY CITY’S LIVING
Sunway City as a sustainable smart city
grow together with us in our smart cities Asia and diversifies into new ventures, that drew him to join Sunway Property LAB VERTICALS
and ecosystem,” said Sunway Group said Sunway Group chief information in 2014, and eventually, to start his car
chief innovation officer and Sunway officer Kevin Khoo.
iLabs director Matthijs van Leeuwen. subscription and car sharing company, Edutech: Transforming education
with tech-based learning solutions in our
Last year, Sunway Group collaborated Juzdrive.com. campus of more than 20,000 students
Seamlessly connected with Google Cloud and Deloitte to “Due to the current car ownership
consolidate data across its business Digital Health: Improving quality
A critical component of Sunway units under a unified data system and options, on top of the depreciation of life through chronic lifestyle disease
Group’s digital transformation is began using predictive analytics to of cars, hire-purchase car loans are prevention and care using Sunway
ensuring Sunway City’s digital better understand customers for cross one of the causes of bankruptcy in Medical Centre to bring these innovations
infrastructure is up to date with the promotions and opportunities, as well Malaysia. Car subscription options to market
latest technological solutions. Last year, as individual marketing campaigns. would allow consumers to manage Smart Cities: Improving quality of life
Sunway Group signed a memorandum their car expenses better in accordance and customer experience by integrating
of understanding (MoU) with telco In 2019, Sunway had begun migrating with their income levels. This is where technology and infrastructure, with our
player Celcom and Huawei, the global data to the Microsoft Office 365 online a more flexible option would be ideal property arm as the driver
leader in 5G applications, to advance productivity cloud, allowing employees during these challenging times,” he
5G technology in Sunway City. from different business units the said. E-Commerce: Digitalising businesses
and enabling a global reach within a few
flexibility to collaborate and work from clicks. The aim is to develop an online
With unlimited data capacity, lower anywhere, anytime and on any device. Besides offering car subscription to offline infrastructure that provides a
latency – the delay for a signal to travel [See ‘The future of work’ on Page 18-19] services, Juzdrive.com enables people seamless experience to our customers in
to its destination and back – and 10 to to list their underutilised cars for our shopping malls and retailers
100 times faster speeds than the existing Inspiring innovation rental as an alternative source of
4G LTE network, 5G wireless network income, which proved useful during Agri-food Tech: Incorporation
technology is crucial in enabling Digital transformation is made possible the pandemic. of efficient and smart technological
innovations to optimise food production
connected devices to communicate at Sunway City because of the Group’s and safety with the ultimate goal to
with one another, making innovations visionary leadership. “We have tour agencies who had lost achieve food security
such as Internet of Things (IoT), AI and their source of revenue but managed
machine-to-machine communications, “The commitment towards digitalisation to tide over the pandemic by renting Fintech: Enhancing and automating
a reality. comes from the top, driven by out their cars through Juzdrive to financial processes and services to promote
Sunway Group president Tan Sri expatriates. This is also a new business financial inclusion for Malaysians as well
Effective IT systems and productivity Chew Chee Kin. Ultimately, this model opportunity for car dealers as small and medium enterprises (SMEs)
platforms are critical to support is to offer better services to the who had trouble selling unpopular 5